Target Memory Superiority in Undefined Visual Search
Thomas, M., & Williams, C. (2008). Target Memory Superiority in Undefined Visual Search. Chicago, IL.
An undefined visual search task was used to determine if
providing semantic labels prior to search helps to bolster visual
memory for target objects compared to distractors. Participants
determined if a singleton real-world object was present in a display
or if all objects had an exact match. Although not defined prior to
search, singleton targets were remembered better than all distractor
types, suggesting that target objects are processed differently than
distractors even when not defined prior to search. However,
predefined conjunction targets from a second experiment were
remembered better than singleton targets, indicating that semantic
labels aid visual memory.